There are some simple tricks in Joomla to help your website rank on search engines:

1. SEF Urls

Go to: Site -> Contral Panel -> SEO Settings

Enable the followng:

Search Engine Friendly URLs

Use Apache mod_rewrite is for Unix OS Webservers rename a file name htaccess.txt to .htaccess before activating this

2. Keywords

Enter website keywords Go to: Site -> Contral Panel ->

Metadata Settings
Global Site Meta Description
Global Site Meta Keywords

Enter article keywords at the right side of the article called Meta Information, you can set the Description     
and Keywords of the article here.

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